My Facebook page is for promoting my work as a journalist, especially with the Dixie Sun News. The goal for this page is to promote my work and to also start a network with other journalists. My target audience will be students at Dixie State University, but I will also be trying to reach out to more community members. Another goal of mine is to reach an audience of other journalists, so I can start networking and have job opportunities when I graduate with my bachelors. My posts will contain work I have done with the Dixie Sun News and posts that I do on other social media, such as my professional Twitter account.
Personas:
Abby Liles, 20, from San Diego, California
Abby is about to graduate from high school and is considering going to Dixie State University. She wants to know more about the university itself and activities that will be going on. She thinks the university's newspaper website is a good place to go to look up what's currently going on with the institution.
Franky Jennins, 31, from Salt Lake, Utah
Franky is a journalist working for KSL and wants to reach out to younger college journalists to promote his work, He also wants to show what it's like to work in the news industry, and his different journalist techniques he uses.
Bella Olsen, 43, from St. George, Utah
Bella is a part of the St. George community, and she likes to keep up with all the news sites to keep in touch with what's going on in the community.
Tactics:
1. I will post everything I do on the Dixie Sun, including all my articles and photos. I will also post videos that I do in the future.
2. Contact other journalists in the Utah area, and eventually other states as well. The goal is to create a network with them. I will also add people from DSU and the community.
3. Promote my page on other social media, such as my professional Twitter account and Instagram.
Communication Objectives:
- Promote my work I do with the Dixie Sun by posting content that's been published
- Get in touch with other journalists to see what they're doing and how they got to where they are
- Engage with community and students when comments are made on my posts
- Drive traffic toward my content by using social media
https://www.facebook.com/newsbymarkee
